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The End of Diabetes by Zeus Jones(futureofhealthcare.zeusjones.com)

almost 5 years ago from Alex Register, Designer

  • Megan CleggMegan Clegg, almost 5 years ago

    This is a nice way to sell products. The writing is a bit repetitive at times but they weave the three separate products together well, with a smooth layout.

    But they lost credibility when they failed to identify what type of diabetes they are addressing. Different types have very different causes and anyone who walks in and starts proclaiming that they can prevent diabetes - all diabetes, as a whole - makes themselves look unknowledgeable. So, could be better.

    3 points
    • Matt StuhffMatt Stuhff, almost 5 years ago

      As a Type 1 diabetic for 20+ years, I picked up on this immediately. Admittedly, this is something that we deal with often.

      The good news (for the company anyway) is that I'm not their target audience anyway so it doesn't matter that I was turned off.

      The bad news is that newly diagnosed Type 1 diabetics (which this would not help) might get taken in, then let down when it didn't apply.

      Clarity in copy, especially for medical products, is extremely important.

      2 points
      • Megan CleggMegan Clegg, almost 5 years ago

        Yep, I picked up on this because I'm also type 1 (high five!) Which is a shame because I actually WOULD use their products to help me manage my condition (perhaps not in the way they advertise, but a customer is a customer.) But this poor presentation of their understanding of diabetes completely turned me off the idea.

        1 point