But I think designers are better positioned to impact a business, project, experience, etc in other areas. Specifically in understanding who the user is, what they're goals and scenarios are, aligning with business needs, collaborating on prototypes, and user testing.
The prototyping can be done in code. Some times it is required but mostly it isn't.
If it suits your work style—carry on. But I wonder if it should be a requirement for designers.
Agreed. I quickly got into a career realm where companies didn’t want any designers to write production code, so naturally you just tilt the other way into product strategy.
Coding doesn't irk me. I enjoy coding.
But I think designers are better positioned to impact a business, project, experience, etc in other areas. Specifically in understanding who the user is, what they're goals and scenarios are, aligning with business needs, collaborating on prototypes, and user testing.
The prototyping can be done in code. Some times it is required but mostly it isn't.
If it suits your work style—carry on. But I wonder if it should be a requirement for designers.