Thanks for sharing your thoughts guys. What makes my situation a bit different (I think) is that the most projects that we do are redesigns of existing webshops. Most of these are either pretty standard B2B platforms or retailers. I find that these shops tend to have pretty straightforward flows and similar pages; home > category list > product > checkout. This flow is pretty much the same for every project.
Another thing is that we don't do that much usertesting (I know, I know), because we don't really have a way to facilitate it and most clients don't want to pay for it. Last; it happens more than often that the client doesn't actually have a clue about who their target-audience is and what their wants/needs/goals are. Any tips on how to get this going are very welcome!
Thanks for sharing your thoughts guys. What makes my situation a bit different (I think) is that the most projects that we do are redesigns of existing webshops. Most of these are either pretty standard B2B platforms or retailers. I find that these shops tend to have pretty straightforward flows and similar pages; home > category list > product > checkout. This flow is pretty much the same for every project.
Another thing is that we don't do that much usertesting (I know, I know), because we don't really have a way to facilitate it and most clients don't want to pay for it. Last; it happens more than often that the client doesn't actually have a clue about who their target-audience is and what their wants/needs/goals are. Any tips on how to get this going are very welcome!