I think this video is dealing with too many of general issues addressing just trivial staff. With new technologies logos are changing also and at my opinion it will be interesting to research how technologies and modern taste influenced on logo design. At my opinion, art history represents constant change of "baroquization" and purification of the style - and always something new is thrown out, and this is manifested in the applied art and in the end, in logo design. Those are interesting questions to ask and those answers will be interesting to hear.
I think this video is dealing with too many of general issues addressing just trivial staff. With new technologies logos are changing also and at my opinion it will be interesting to research how technologies and modern taste influenced on logo design. At my opinion, art history represents constant change of "baroquization" and purification of the style - and always something new is thrown out, and this is manifested in the applied art and in the end, in logo design. Those are interesting questions to ask and those answers will be interesting to hear.