This is great advice. The title is controversial, but he makes valid points.
How many times have we celebrated that story of Paula Scher scribbling the citi logo on a napkin? Even still it's pretty rare to find a designer who's so confident in an early concept. Instead we hang 100 sketches on a wall and show how many versions we produce before finding the final concept. It looks important, but it's not always necessary or even good work.
As a designer it's easy to miss the forest for the trees, and I appreciate being reminded. Thanks Pablo
This is great advice. The title is controversial, but he makes valid points.
How many times have we celebrated that story of Paula Scher scribbling the citi logo on a napkin? Even still it's pretty rare to find a designer who's so confident in an early concept. Instead we hang 100 sketches on a wall and show how many versions we produce before finding the final concept. It looks important, but it's not always necessary or even good work.
As a designer it's easy to miss the forest for the trees, and I appreciate being reminded. Thanks Pablo