yes, this is the worst advice ever... let's see what he said...

• Simplify your logo so that it can be used universally
• Ideas are not original so don't overthink the idea of being the first to do something. (disclaimer don't steal others work)
• Use typefaces, forms, or objects that are quickly and easily understandable.
• Use something that represents the company
• Make sure your logo can be monochromatic.
• make sure your logo works without trends that come and go like drop shadows and gradients.
• My advice is don't overcomplicate it follow DESIGN PRINCIPLES keeping it legible, simple, and versatile. -Emphasis on branding
• Emphasis on how it actually lives and interacts with your brand and the world over how it was created.

hmmmmm..... yeah, yall are special lol.