Helen Tran — Product Designer(helentran.com)

6 years ago from Max Lind, sometimes Maxwell

  • Jon MyersJon Myers, 6 years ago

    It’s a personal site, and thus, will have elements of “vanity” and “ego” by its very nature. I’m not sure why that’s a big deal. I respect the risk-taking to put multiple facets of one’s self out there.

    The issue is whether or not those elements come across as shallow and inauthentic, which they do not in this case. The photography is polished and has rhythm like most other things on the site.

    I love the site and think it’s really well done on many fronts.

    Helen’s site accomplishes two things that stand out.

    1. The site gives a glimpse into who she is as a person, which shows intellectual curiosity, drive, and ambition.

    2. The site demonstrates how she thinks as a designer and exercises a level of intellectual depth in the case studies to drive that point home, which contrasts well with the snippets of her personal story.

    If anything, I get the sense this site is very restrained on several fronts. The visual design fundamentals, command of type, space, etc., are well done with some moderate risk taking. The writing is well done, thorough and doesn’t shy away from long form.

    Finally, it appears that there is some positioning not just as a designer, but as an aspiring entrepreneur looking to collaborate with other entrepreneurs, thus, the who you are and how you think sides are important.

    Very well done.

    17 points