But maybe that's the point of it. There is a Richard Turley quote somewhere about how using a boring font on Bloomberg Businessweek made the designers work harder on the art direction. Many cool brand new identities fail the test of time because they don't allow for breadth, or because there is no care in the implementation.
But maybe that's the point of it. There is a Richard Turley quote somewhere about how using a boring font on Bloomberg Businessweek made the designers work harder on the art direction. Many cool brand new identities fail the test of time because they don't allow for breadth, or because there is no care in the implementation.