Why you shouldn’t UX test by gender(whatusersdo.com)

over 5 years ago from OJ Quevedo, UX ❤️ Marketing

  • Sean LesterSean Lester, over 5 years ago

    Yeah, bring all of the goofy "gender is irrelevant" humanities propaganda you want, at the end of the day your male and female demos behave differently and have different problems on dating sites. Some apps, such as Bumble, have thrived specifically because they changed the gender roles in dating to empower the female demo so that they aren't overwhelmed by "hi" messages from guys they aren't interested in. Not taking the time to understand the unique problems of a woman in dating isn't some great progressive idea - it's the status quo.

    2 points