There are certainly many good reasons to use Facebook. That said, I feel the marketing value is often far lower than expected. (At least that’s what we discovered when we closely looked at the results of campaigns we were running for clients.)
So, if it works for you, great! However, it’s worth looking at your metrics and determining if it really does work. You might also find there are other tools that allow you to do the same—even better than Facebook does.
There are certainly many good reasons to use Facebook. That said, I feel the marketing value is often far lower than expected. (At least that’s what we discovered when we closely looked at the results of campaigns we were running for clients.)
So, if it works for you, great! However, it’s worth looking at your metrics and determining if it really does work. You might also find there are other tools that allow you to do the same—even better than Facebook does.