The New Dropbox(

over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • David YeiserDavid Yeiser, over 5 years ago

    The actual new logo is a measured iteration from the old logo that combines vision with continuity. Basically what all other good rebrands have in common (Instagram for example).

    Old: Old Dropbox logo

    New: New Dropbox logo

    I see the rest of the brand, the numerous fonts and colors, as fertile soil for all types of future expressions. It’s highly flexible, yet coherent. For example, I think you’ll be able to immediately recognize the “Dropboxness” of anything that uses the new brand.

    And even if you hate everything about it you have to admit those color combinations are 100 emoji

    2 points