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The New Dropbox(dropbox.design)
over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design
Mike Stevenson, over 5 years ago
Yeah, I like the logo. The rest..... no thanks.
over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design
Yeah, I like the logo. The rest..... no thanks.
The actual new logo is a measured iteration from the old logo that combines vision with continuity. Basically what all other good rebrands have in common (Instagram for example).
Old:
New:
I see the rest of the brand, the numerous fonts and colors, as fertile soil for all types of future expressions. It’s highly flexible, yet coherent. For example, I think you’ll be able to immediately recognize the “Dropboxness” of anything that uses the new brand.
And even if you hate everything about it you have to admit those color combinations are 100 emoji