The New Dropbox(

over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Matt KMatt K, over 5 years ago

    I love the font, but it's almost impossible on first glance to work out what they actually do now. It looks like a trendy digital agency portfolio site, not a background file-syncing utility.

    You now have to read four paragraphs and do some serious scrolling on their homepage before actually being able to discover what they do.

    Here's a quick version of my thought process as I read down the page:

    Put creative energy to work, with Dropbox

    Okay, I already know what Dropbox is. Is this a new collaboration tool for designers, like InvisionApp or Marvel?

    Dropbox is a modern workspace designed to reduce busywork – so you can focus on things that matter

    Huh? Are we talking about an operating system here? A replacement for Finder or Windows Explorer? What do they mean by busywork? Dropbox's clone of Sketch/ Google Docs/Sheets/Slides? Can I edit files directly in the browser or what?

    ... Long scroll...

    Keep everything organised without breaking your flow

    A new file organiser? I'm confused.

    Dropbox brings your files together, in one central place. They’re easy to find and safely synced across all your devices—so you can access them anytime, anywhere. No more wasting the day tracking down work.

    Oh no, it's just plain old Dropbox. But they've lost their minds.

    I guess when iCloud provides double the storage for almost the same price and is built into every Mac and iPhone they felt they had to do something bold.

    1 point
    • Kris JonesKris Jones, over 5 years ago

      "Oh no, it's just plain old Dropbox."

      For now. We have no idea what new products they have been working on.

      People are saying things like "they do not do creative apps like adobe, they are just file storage". We can't see their product pipeline. With Paper and this marketing, it's clear that they a moving in a direction that they see their business as much more than file storage. While they made a brand out of just file storage, there are now many options that do it as well. File storage is just a feature.

      0 points