The New Dropbox(

over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Greg Warner, over 5 years ago

    I don't mind the wide font trend personally—but the lack of constraints in these kind of redesigns (huge variability in typographic hierarchy, enormously large, remixable color palettes) to me seem to undercut a core function of effective branding. If they're really going after only the creative segment as a way to differentiate, it could work for them—we don't know all their research on that. But in general I feel the look leads to a weaker aesthetic.

    1 point