Spot on. It feels like the designers are in a bubble, not really understanding their users.
Design wankery.
I would really like to understand why they thought this was a good direction to go. The colours are horrible and so much wasted effort on brand design, while the previous brand assets were great - why alienate your users with such a 'bold' move? Just pour that money into enhancing the product itself.
Or maybe they do understand their users pretty well and their research let them to this redesign. In that case I must be at the most outer edge of their user base.
Spot on. It feels like the designers are in a bubble, not really understanding their users.
Design wankery.
I would really like to understand why they thought this was a good direction to go. The colours are horrible and so much wasted effort on brand design, while the previous brand assets were great - why alienate your users with such a 'bold' move? Just pour that money into enhancing the product itself.
Or maybe they do understand their users pretty well and their research let them to this redesign. In that case I must be at the most outer edge of their user base.