If you log out of Dropbox and visit the homepage, the new branding is in effect. But what is super confusing to me is whether this branding will eventually make its way into the service itself, or whether it is going to be reserved purely for their marketing materials (ads /call to action pages etc). If the former... I can imagine a whole lot of confused and unhappy users. If the latter, there's going to be a huge disconnect between how the service is marketed and how it actually looks/feels.