↵

The New Dropbox(dropbox.design)

over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Bryant ChouBryant Chou, over 5 years ago

    Just want to give massive kudos to the Dropbox design team for taking this direction, and for being so g'damn bold about their work. Wow — nothing held back here.

    I don't see this as designers wanking around trying to do cool digital art pieces, but I'm actually observing (astonishingly) a really large company that is willing to give their designers autonomy to execute on something that they probably knew was going to cause a stir. Drew & co probably knew that this was going to ruffle some designer feathers, which lets be honest, only the people on DN have.

    I hope to see more brands taking bold steps with their visual identity in this way in an effort to reinvent themselves.

    14 points
    • Florian GrauFlorian Grau, over 5 years ago

      Being bold for the sake of it … kinda defeats the purpose.

      10 points
      • Bryant ChouBryant Chou, over 5 years ago

        I'm sure they had reasons than just for the sake of it, but mostly I wanted to commend them on their organizational ability to allow bold designers to take these sort of risks

        2 points
    • perfume lperfume l, over 5 years ago

      Gotta agree with you here. I commend their effort to do something - different. Design trend nowadays always lean to 'user friendly usability this' or 'accessibility that' - result in the samey look design trend as we see today.

      It's jarring here and there currently, yes, but you can't denied that they are stand out as a brand. The same way the ugly notch of iPhone X made you remember.

      1 point