The New Dropbox(

over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Jon MyersJon Myers, over 5 years ago

    It’s like Bloomberg and Spotify got together and had a Jazzercise baby.

    Poor Man’s Pentagram

    This already seems two years too late.

    The main thing, there seems to be zero rhyme or reason behind the redesign to support the why.

    You all catch this:

    Our users run the gamut from business professionals to scientists and creative types. Most of these folks tell us they feel overwhelmed and distracted during the workday, and that this is one of the biggest barriers to creating work they’re proud of. They deal with cluttered inboxes, devices that ping them constantly, and processes that force them to switch between tools all day.

    Our modern way of working saps their energy and keeps them from the things that matter. We want to change this, by building products and a brand that help people focus on meaningful work..

    Great, so you heard what they said, know who they are, know their challenges and completely disregarded them in order to stuff your opinion down their throats.

    And, are now overwhelming users with even more cognitive demands with an opinionated brand and this cliche notion of creativity that gets in the way of understanding and using the product.

    This feels childish and not like a safe and secure business tool I can forward to a colleague.

    7 points
    • adrian ioadrian io, over 5 years ago

      Spot on. It feels like the designers are in a bubble, not really understanding their users.

      Design wankery.

      I would really like to understand why they thought this was a good direction to go. The colours are horrible and so much wasted effort on brand design, while the previous brand assets were great - why alienate your users with such a 'bold' move? Just pour that money into enhancing the product itself.

      Or maybe they do understand their users pretty well and their research let them to this redesign. In that case I must be at the most outer edge of their user base.

      1 point
    • John PJohn P, over 5 years ago

      We want to change this, by building products and a brand that help people focus on meaningful work..

      Why not rebrand it to something utilitarian that gets out of the way then? Why brand it as something screaming and stamping it's feet for attention if attention is such a valuable currency to these "folks".

      3 points