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The New Dropbox(dropbox.design)

over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Mikael StaerMikael Staer, over 5 years ago

    It's interesting to note they have pivoted. Go to dropbox.com and the text is talking about how it is a tool for creatives. Not a cloud storage app, but a tool for "creative collaboration." The images and text specifically call out Photoshop and Sketch, and show art and design work.

    Did they find out most of their customers are designers? Or did they do research that uncovered an untapped niche?

    5 points
    • Cory MalnarickCory Malnarick, over 5 years ago

      i think it's more likely they defaulted to what they use it for. i think it was a mistake on their part.

      2 points
      • Mike StevensonMike Stevenson, over 5 years ago

        Yeah, my friend the Realtor doesn't care about Photoshop and Sketch. If she visited this landing page, she'd leave immediately because she wouldn't get it. I think it's a major mistake.

        2 points
    • John PJohn P, over 5 years ago

      Wouldn't be shocked if design professionals were their "whale" customers. PSD files are THICCC.

      0 points