Designer News
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over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design
Exactly
thought the same!
So short-sighted.
Facing with formidable adversary like Google Drive, MS Onedrive and iCloud. They can't be JUST a file sharing system anymore. They'll be irrelevant in no time and that's worse than death in business.
Thus, this rebrand and repositioning.
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I think Dropbox forgot that they're a file sharing system, not a fancy streetwear clothing brand.