The New Dropbox(

over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Sam SolomonSam Solomon, over 5 years ago

    I think this may be part of the issue.

    Constraint is a good thing, having too many font weights can be a problem in itself. Add in different widths and you've multiplied the problem.

    Also, I strongly dislike the trend of these wide fonts. Even the short headlines are difficult to read. It reminds me of the Audi rebrand.

    0 points
    • Greg Warner, over 5 years ago

      I don't mind the wide font trend personally—but the lack of constraints in these kind of redesigns (huge variability in typographic hierarchy, enormously large, remixable color palettes) to me seem to undercut a core function of effective branding. If they're really going after only the creative segment as a way to differentiate, it could work for them—we don't know all their research on that. But in general I feel the look leads to a weaker aesthetic.

      1 point