The New Dropbox(

over 5 years ago from Bryan Zavestoski, Product Design @ Zavzen Design

  • Weston VierreggerWeston Vierregger, over 5 years ago

    I've been looking at this this morning. It's weird, I like some of the parts... I like the new mark, I like the new type (Sharp Grotesk is a staggeringly comprehensive & immaculate family of fonts) in general... but all together it's used in an oddly zeitgeisty type of way. Stretched type is a fad, the palette is frenetic, and the general focus is drifting. I thought of Dropbox as a workhouse solution for file storage, with the premium tier focusing on enterprise. This is lifestyle branding, and I don't think it suits a company like Dropbox at all.

    Edit: According to Collins' website the UI/product design looks relatively nice.

    14 points
    • Ariel VerberAriel Verber, over 5 years ago

      regarding your edit: i think the UI / product design looks nice mostly because it's similar to what exists today. it's free of colors - there is only one CTA color (blue) and only the illustrations get the added ones. Problem about it is that it makes the product seem off brand. From a brand that's very colorful and artistic to a product that's 95% white and some blue touches.

      3 points