This is a real left turn. I respect the boldness, but I can't say I'm a fan. The wild color palette and squished type isn't working. Dropbox is a mainstream, B2C + B2B brand and I think this might throw a good portion of users off (in both camps). It feels more like something that a high end branding agency with niche clients should be putting out.
With that said, their practical application of it isn't quite as jarring, so it might end up working pretty well: https://www.dropbox.com/
I would love to see some conversion and usability test results with this. They have a strong growth team, so I imagine they must have done a fair amount, but this doesn't strike me as something that would outperform their previous design. But I really do respect that they were able to pull this off at a corporation of that scale; hats off to the design and leadership teams. They got out there.
This is a real left turn. I respect the boldness, but I can't say I'm a fan. The wild color palette and squished type isn't working. Dropbox is a mainstream, B2C + B2B brand and I think this might throw a good portion of users off (in both camps). It feels more like something that a high end branding agency with niche clients should be putting out.
With that said, their practical application of it isn't quite as jarring, so it might end up working pretty well: https://www.dropbox.com/
I would love to see some conversion and usability test results with this. They have a strong growth team, so I imagine they must have done a fair amount, but this doesn't strike me as something that would outperform their previous design. But I really do respect that they were able to pull this off at a corporation of that scale; hats off to the design and leadership teams. They got out there.