Atlassian's Bold New Brand(

over 5 years ago from Bhargavi Kamakshivalli, Director of UX

  • Rhys MerrittRhys Merritt, over 5 years ago

    Atlassian have a market cap of 7.86 Billion at the time I'm writing this comment.

    But that's not even the point - I don't think Atlassian are trying to own the letter A.

    Like us, you may notice important symbolism around teams in the new Atlassian logo – two people high-fiving, a mountain ready for teams to scale, or even the letter A formed from two pillars reinforcing each other.

    In this statement above, you can see that the letter A is almost relegated to an afterthought in what they want their logo to represent. Yes - the letter A is a part of what makes their logo - but it is not the definition of it.

    1 point