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Atlassian's Bold New Brand(atlassian.com)

over 5 years ago from Bhargavi Kamakshivalli, Director of UX

  • Amazing RandoAmazing Rando, over 5 years ago

    While the new "A" mark is a nice graphic, it is generic. Any company could use a graphic A. Using the Greek God Atlas provided something a bit more concrete, something that Atlassian could "own".

    15 points
    • Ted McDonald, over 5 years ago

      The Atlas mark reminds me of those gym and supplement logos I see everywhere.

      3 points
    • Earl Th., over 5 years ago

      To follow the company brand direction, all of their product logos have been changed to a generic ones too.

      1 point
    • Rhys MerrittRhys Merritt, over 5 years ago

      While the Apple is a nice graphic, it is generic. Any company could use an Apple. Using Newton sitting under a tree provided something more concrete, something that Apple could "own".

      6 points
      • Emil Edeholt, over 5 years ago

        I think it's a matter of how much money/work you can invest in your brand. If you are coca cola you can own the color red in soft drinks. If you are a small company maybe you can own burgundy red within cider drinks or something. So sure Atlasian could try to own the letter A, but it's gonna be hell of a lot more work.

        1 point
        • Rhys MerrittRhys Merritt, over 5 years ago

          Atlassian have a market cap of 7.86 Billion at the time I'm writing this comment.

          But that's not even the point - I don't think Atlassian are trying to own the letter A.

          Like us, you may notice important symbolism around teams in the new Atlassian logo – two people high-fiving, a mountain ready for teams to scale, or even the letter A formed from two pillars reinforcing each other.

          In this statement above, you can see that the letter A is almost relegated to an afterthought in what they want their logo to represent. Yes - the letter A is a part of what makes their logo - but it is not the definition of it.

          1 point