The research is deliberately misleading. They used a full colour '3D' button, with their assumption being that making the button 'Flat' will reduce engagement. They didn't just make the button flat though, they removed all colour entirely. It's not a fair test.
The research is deliberately misleading. They used a full colour '3D' button, with their assumption being that making the button 'Flat' will reduce engagement. They didn't just make the button flat though, they removed all colour entirely. It's not a fair test.