New Medium Logo(

over 6 years ago from Haris Imran, Product Designer @ HomeToGo

  • Fran RosaFran Rosa, over 6 years ago

    I think it's clear the evolution of the company through its logos.

    First one: we want to build a product, focused on making writing easy. The logo was functional, and black and white. Maybe the wordmark was a bit too heavy, but the M as an icon was great.

    Second one: we want to be social media, to start generating revenue with advertising, and bringing in big editorial companies. The logo was supergeneric and on trend. The wordmark was nice, but too generic. The icon made no sense at all, was gimmicky, and erased a recognisable icon with an ownable black and white scheme from my phone to be a generic colored icon lost in a sea of forgetable icons.

    Third one: we want to be premium content, with a subscription based model, and paying writers by engagement if they publish just for subscribers. The logo is really well crafted, and looks like a magazine. Reclaims the old black and white color scheme. Maybe a bit too trendy again, but great typography, so it may age well — unless they totally change business model and identity again in a couple of years.

    13 points