I know they wrote a long post about their thought process—but hell, it's a publication.
Medium became popular partly because of their WYSIWYG editor. The site was praised for it's great typography. It seemed that some sort of serif wordmark should have always been the right choice for the brand.
Edit: This comment on their original rebrand is spot on.
The one Internet company that proved serifs are still alive and modern… went sans… Really like your exploration work, and thinking around the new mark. I feel the other mark be it simple, was iconic and distinguishable as the Medium brand.
I never really got the green M rebrand.
I know they wrote a long post about their thought process—but hell, it's a publication.
Medium became popular partly because of their WYSIWYG editor. The site was praised for it's great typography. It seemed that some sort of serif wordmark should have always been the right choice for the brand.
Edit: This comment on their original rebrand is spot on.
https://blog.medium.com/the-story-behind-medium-s-new-logo-4cd3e143dfcf