Heat maps do beg to differ but page design and the users' job to be done has a huge influence on if a fold exists or not. I've seen pages were 50% don't scroll past they "fold" and pages were 75% scroll all the way to the bottom.
I think the thought should be "The fold is real but you can design around it". It's not a simple black/white as it exists or doesn't.
Heat maps do beg to differ but page design and the users' job to be done has a huge influence on if a fold exists or not. I've seen pages were 50% don't scroll past they "fold" and pages were 75% scroll all the way to the bottom.
I think the thought should be "The fold is real but you can design around it". It's not a simple black/white as it exists or doesn't.