Above the fold is a myth(abovethefold.fyi)

almost 6 years ago from ChrisArchitec t, webdev, ops & solver of things

  • Duke CavinskiDuke Cavinski, almost 6 years ago

    My heat maps beg to differ! It's definitely somewhere, just not where we thought it was.

    12 points
    • Andrew Richardson, almost 6 years ago

      Heat maps do beg to differ but page design and the users' job to be done has a huge influence on if a fold exists or not. I've seen pages were 50% don't scroll past they "fold" and pages were 75% scroll all the way to the bottom.

      I think the thought should be "The fold is real but you can design around it". It's not a simple black/white as it exists or doesn't.

      5 points
    • Florian GrauFlorian Grau, almost 6 years ago

      Same here.

      "The fold is a myth!!111" is the new "It needs to be above the fold!!11".

      4 points
    • Dirk HCM van BoxtelDirk HCM van Boxtel, almost 6 years ago

      Also consider:

      The 50% that doesn't scroll might not do so because they decided this is not the site/product/service they were looking for.

      ... because it's not necessarily a bad thing!

      1 point