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almost 6 years ago from ChrisArchitec t, webdev, ops & solver of things
It's succeeding in proving that the 'fold' is a myth. It's a shame we still have to.
It's not succeeding in proving the 'fold' is a myth. It's succeeding in showing that you don't need to cram all your content "above the fold" if you design the page in a way that keeps the 'fold' in mind.
The headline is misleading because the website actually consciously acknowledges the 'fold' and gives users a cue that there is more beyond it, which is almost always necessary. Imagine if the page was simply a background color. How many would scroll down the page to the rest of the content? I'd imagine very few.
It gives you loads of articles that explain/document everything. And us scrolling to the bottom of the page to get that information is proving this point exactly.
the target is designers though, not a shopper in a hurry and comparing between sites, Ecommerce is the main place the fold is relevant. So long as it's not an entirely blank webpage, the content is typically present above the fold. Even if you send the user further down, thats just a part of the journey.
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What exactly is this trying to prove? I mean, I get it—the fold is too abstract now with so much variability from device to device... but, this website doesn't really explain anything.