The confusing part comes when clients flip-flop between decisions. On some days, they seem to understand UX. On others, the simplest things (to me) seem to fly past their heads completely.
Then I realised why: sometimes they choose not to see, because it takes too much effort to change the way they work/business processes to support a digital service.
Looking back, the fact that I got them to flip-flop was a win. Otherwise, they would have done things the same old way and change nothing about it.
Love the illustration!
The confusing part comes when clients flip-flop between decisions. On some days, they seem to understand UX. On others, the simplest things (to me) seem to fly past their heads completely.
Then I realised why: sometimes they choose not to see, because it takes too much effort to change the way they work/business processes to support a digital service.
Looking back, the fact that I got them to flip-flop was a win. Otherwise, they would have done things the same old way and change nothing about it.