Pre iOS 7 everybody was abusing visual sugar as well, maybe we're slowly creeping back in the same old habits.
IMHO, notifications have the same "sugar-y" effect. The status quo almost forces companies to behave in certain ways to keep users engaged. Like the sugary foods - users expect it.
Was discussing this about Twitter, on Twitter yesterday. Pushing up the dwell time for casual users (In case you missed it, what your friends liked, RT's out of context etc) at the expense of everyone else.
Great piece.
Pre iOS 7 everybody was abusing visual sugar as well, maybe we're slowly creeping back in the same old habits.
IMHO, notifications have the same "sugar-y" effect. The status quo almost forces companies to behave in certain ways to keep users engaged. Like the sugary foods - users expect it.