Hahahaha structure!

Nah, all jokes aside; many organisations I've worked with/for had setups for infrastructure. Unfortunately, my current one is so fast-pased that I find myself wearing ALL the hats, some of the time.

• Generally a brief consists of "we need a website for X", or "we need to build product Y", or "we want to market service Z".
• My next move is to find out more about the product, catalogue it.
• Chase all stakeholders to help me write a description of the product (features, pricing, target audience, etc)
• Solo whiteboard session for brainstorming the ideal solution
• Talk to dev/CEO to identify what resources we have
• See how close we can get to that ideal solution with the provided resources and available infrastructure
• Hand-drawn/Photoshop/HMTL mockups, or straight-up implementation

This includes a lot of copy-writing and coming up with slogans and any/all research I can do into the target audience.

It's rough, but it's a real-world example that I want to share because a lot of organisations (even medium sized businesses) still work like this.

Not ideal, but we achieve a fair bit!