Put yourself out there! Anytime I figured out how to do something that was a challenge, I took a moment to write a blog post about how I did it. Those did really well, because other people were searching for how to do those things. And clients were like: "Wow, this guy's always writing tutorials, he must be the guy to go to." I wasn't better than any of my peers, but sometimes being the most public about your skills can get you more work.
Key insight here: