What an insightful answer to a broad question I have wondered about over the years. As obvious as how the mark/symbol competing with the client's logo sounds now, I truly didn't consider it. Cheers for the good points!
Although as a counter-argument, couldn't agency marks/symbols live only on some pages within deliverables? Perhaps the final pages? I wonder if keeping them separate would resolve any potential dissonance with the client's visuals.
What an insightful answer to a broad question I have wondered about over the years. As obvious as how the mark/symbol competing with the client's logo sounds now, I truly didn't consider it. Cheers for the good points!
Although as a counter-argument, couldn't agency marks/symbols live only on some pages within deliverables? Perhaps the final pages? I wonder if keeping them separate would resolve any potential dissonance with the client's visuals.