Why are most of the famous design agency logos simply typeset?

almost 7 years ago from Ram ., Visual Designer at whitenoise

  • Tim SilvaTim Silva, almost 7 years ago

    What an insightful answer to a broad question I have wondered about over the years. As obvious as how the mark/symbol competing with the client's logo sounds now, I truly didn't consider it. Cheers for the good points!

    Although as a counter-argument, couldn't agency marks/symbols live only on some pages within deliverables? Perhaps the final pages? I wonder if keeping them separate would resolve any potential dissonance with the client's visuals.

    1 point