I love "Story" by Robert McKee. Though we're not in the movie business, we do a lot of storytelling through our work. There are many books out there that talk about a specific formula and tips but McKee is awesome at explaining the fundamentals which people overlook.
Another great one is "Start with Why" by Simon Sinek. Highly recommend it, especially if you're in a leadership position and want to inspire those around you and not just manage them.
I love "Story" by Robert McKee. Though we're not in the movie business, we do a lot of storytelling through our work. There are many books out there that talk about a specific formula and tips but McKee is awesome at explaining the fundamentals which people overlook.
Another great one is "Start with Why" by Simon Sinek. Highly recommend it, especially if you're in a leadership position and want to inspire those around you and not just manage them.