Medium.

I tried playing with a lot of platforms out there, but I had already been procrastinating to start writing, and the thought of setting up a custom blog just didn't click to me. It would've meant more time spent on building the blog rather than working on the content. It may not work for everyone out there since there's very little customization possible, but it worked for me since my style is basically minimal and Medium rocks at that. Setting it up was also very straight-forward. The best thing about using Medium is that it has audience of its own and there's a great possibility that with the right marketing, my content will make it to the best people in the design community. I couldn't be happier!