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Apple just told the world it has no idea who the Mac is for(medium.com)

7 years ago from Sam Solomon, Staff Product Designer at Salesloft

  • Jared White, 7 years ago

    I wrote a long response to this on a similar thread on HN, but the gist of it was: the meme that's now floating around that Apple doesn't care about professionals is only true if you define "professionals" as a very narrow class of users who have certain expectations regarding things like variety of connectivity options, extreme performance characteristics (like needing more than 16GB of RAM), whatever.

    Meanwhile, there are plenty of professionals, like myself, who will continue to happily use MBPs to get their work done. I make a living using a MBP, and I do quite a few "pro" tasks on it: web design, programming, music production, video editing, etc. Nothing in this update suggests I'll have a problem doing any of those things -- on the contrary, everything I do will actually get much better. I think the Touch Bar is really a fantastic development, the best UI upgrade to the macOS experience in years. I look forward to using it in person.

    13 points
    • Marc EdwardsMarc Edwards, 7 years ago

      I wouldn't call it a meme. It’s very real indication of a very real problem — the kinds of features a certain segment of the market wants are no longer being addressed. The new MacBook Pro looks amazing and has a lot going for it, but there’s something far bigger at play here.

      2 points
    • Rob Carreno, 7 years ago

      Interesting response and I am sure many people will be able to do great professional work with the mbp, but there's also a big sector who feels alienated with all these changes, sd cards are basics for so many photographers, usb-c will need a dongle, thunderbolt to dvi or cdmi will need another dongle, I don't edit on Mac OS anymore but the video card in a 4200 laptop should be great not just ok. I think the touch strip while interesting is a bit of a gimmick, it's their cop out to not going full touch, you still need to look down on your keyboard to see what you are pressing even more since they change from app to app.

      1 point