Designer News
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7 years ago from Max Lind, sometimes Maxwell
I am in full agreement. Apple seems to think that users want 1 revolutionary(ish) (touchbar) feature, and thats enough to justify $3k or more on a computer.
But all I wanted was 32gb ram, a GPU comparable to non-apple laptops, 1tb ssd, and a 3ghz processor. Other laptops can do it, but apple couldn't pull through. Or they saw no reason to.
This is not a pro laptop, its very much for consumers who use imovie or final cut pro for light editing.
Honestly, it's a Godsend that Microsoft launched their new Surface devices just before Apple's event. Without them on the market, I could see creatives on older Macs just holding out for another few years (giving more credence to the suggestion that people just aren't interested in desktops/laptops anymore). The Surfaces, though, represent real competition – and I can see that translating into Apple ramping up Mac R&D instead of ramping it down.
The real issue, though, is that Apple are locked into 4-5 year design revisions for the MBPs. It's tough to see them responding to the Surfaces in any significant way for a couple of years, at least. I also think Apple have really hamstrung themselves in terms of trying to avoid Mac sales cannibalising iPad sales... and I think that's a hole that it's going to take them half a decade to dig themselves out of.
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This was (as others mentioned) a pretty frustrating update to see released,
because the Surface Studio (along with the other surface devices) and their display of its capabilities was very futuristic, exciting and relevant to creators. I think we all were holding our breath for something we didn't already see leaked out on 9to5 Mac or Macrumors. Which didn't really happen.
due to the amount of time since this device has had a significant update (literally years), showing a trivial spec bump* and a tool that seems trivial (especially vs just using the precise input controller (mouse) or shortcuts) is really boring.
But! but, The thing that makes me most concerned is the sentiment here, on Reddit and on Twitter that creatives are just going to wait / not buy / go to m$ instead. Seems to possibly seal the fate of this device if no one buys it > Apple won't be able to justify the R&D costs > device continues to lack updates and you can see how this spirals down.
If Apple wanted out of the desktop/laptop game they may have found their way now, intentionally or not. For all of the talk about how important these devices are to Apple, to retain the same RAM as the device released in 2011 is really throwing shade to pro users IMO.
This is all just my opinion, of course, but really wish that the release today was even slightly thrilling.
*trivial spec bump =