Waark, cuberto, etc. are relatively new, tiny studios who have flashy websites and no industry reputation or history of producing high quality/innovative work for any sought-after or high profile clients. Their portfolios are flashy to make up for the lack of quality work samples on their sites.

Listing them alongside Work&Co and Fantasy makes no sense. And if we are going to talk about tiny studios in the same list as global agencies, then there are about 40 studios I can think of that do better brand and/or product work.