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Can we please stop with the "Product Designer" label? Dieter Rams was a product designer. You're a graphic designer who works on apps and websites.
A lot of things around digital products are not related to graphic design. Thanks for your input anyway.
"Be nice. Or else."
Thank you, glad I'm not the only one who thinks this. I never understood this trend.
Chill dude. Also: Dieter Rams
was is a product designer.
A chair is a product. Facebook is a product.
Facebook is service, it is not a product.
Some people would disagree.
No, we can't. We designing product too.
You're a graphic designer who works on apps and websites
He might also be doing any or all of the following in addition to visual design: requirements analysis, ux design, prototyping, usability analysis, QA etc which would mean that he's involved in "designing a digital product". It's a very different role than somebody who, for example, does mockups of a single-screen landing page. And with regard to your comment about Facebook being a service…a service can be a product, the two are not mutually exclusive, the definition of a product is very loose and is basically anything that is made or grown to be sold or is the result of a process, that can include goods and services. I'm not sure where you got the idea that a product is exclusively a physical object but it's not based on any common English definition.
haters gonna hate
Why does it matter to you, Stuart?
I don't get your aggression towards how people want to describe themselves. Not only is it oddly offended by the prospect of someone calling themselves something, you're also totally wrong.
Digital Designers haven't called themselves 'graphic designers' for years, it's a different skillset. The Product Designer term has come about to try and explain the hybrid of 'Experience' and 'Visual' designer - if you don't do that you often find yourself in a silo where you're just asked to colour in wireframes or whatever.
I'm fairly sure it's not up to you to define what is and isn't a product - unless you're the single global authority on the issue. I think it's pretty safe to describe modern apps as products. They're digital products, but 'Digital Product Designer' sounds a bit shit. It's like that bit in the Social network where JT tells him to drop the 'The' on facebook. It's just... cleaner.
If I was you, I'd stop getting angry at people for things you can't control, it doesn't effect you in any way.
Graphic design is content driven user experiences. The way a brochure unfolds or the paper textures you choose all play a part in this user experience. When I work design print pieces, motion graphics, or web interfaces, the user is a part of everything I do. The length, pacing, and audio off a video is crucial to keeping a person engaged. The size, shape, length, and overall packaging of a printed brochure is crucial to getting someone interested and engaged with the product or service it's promoting (I see a blog post about this in the future).
You could call yourself a graphic designer who specializes in user interfaces but you're still a graphic designer. The user experience is part and parcel of what we do. For some reason web and mobile app designers started splitting this function apart which tells me perhaps you really aren't graphic designers, but you're still not product designers because you're not designing products, you're designing web and mobile apps.
Stuart, you're selling yourself short.
Oh sorry, you seem to have interpreted my reply as asking for a load of drivel based around your opinion of what or what isn't graphic design. I was more trying to work out why you care so much, you do what you do, thats great, why are you so fussed about what other people do?
For some reason web and mobile app designers started splitting this function apart
Well, it's pretty simple really - there a load of 'graphic designers' that decided to do digital, they don't do it very well. Digital specialists emerged, often called web designers. The web matured, and simply being a 'Web Designer' wasn't really an accurate reflection of what we do.
At some point in that timeline the notion of a UX designer appeared (previous similar roles to an Information Architect, for example).
Then people started splitting UX and Visual design into separate disciplines. Thats fine, it makes sense from a company resourcing perspective, it’s easy for hiring managers to get their heads around. The problem is that some of us are hybrids - we’re at home defining scenarios, personas, flows and wireframes as well as executing polished visuals. Some do a bit of research too, others maybe a bit of front end work.
Going into a company with that hybrid approach, into a world of ‘Visual’ and ‘UX’ designers doesn’t work. You often end up doing one or the other, and hybrid designers like to cover more areas to get a better understanding of what they’re designing and it’s scope, strategy, user goals and business goals. We needed a term for this role, so we could make sure we were talking to companies that worked in this way.
Increasingly, lots of App’s, be that native mobile or web, were defining themselves as digital products. Often, the companies who saw their output as ‘Products’ were the ones that adopted the modern approach that hybrid’s usually fell into best. It made sense to go ‘well we’re designing digital products, we’re product designers’.
It’s worth noting that at this point, the notion of digital specialists calling themselves Graphic Designers was long gone. Terms like Digital Designer, UI Designer and Visual Designer were by far more common for digital specialists to adopt. In the minds of lots of companies, they hire Graphic Designers to their communications department, while they hire UI/Visual/Digital Designers into their Product department.
It’s vital you understand that this isn’t some trend thats come about because designers thought it sounded ‘cool’. If that was the case we would have lots of designers calling themselves ‘Product Designers’ applying for roles with different titles. While that still happens (it takes a while for companies to catch up), it’s pretty compelling that some of the largest companies in the world have adopted the title of ‘Product Designer’ and actively hire for it. (Just take a look at any digital job board).
which tells me perhaps you really aren't graphic designers
Absolutely, I’m not a graphic designer. Thats the entire point. Not from the elitist ‘you’re not a real designer’ approach that you meant it, but from the ‘Yes, I have an entirely different skillset’ approach.
but you're still not product designers because you're not designing products, you're designing web and mobile apps.
If your career has been focused in Agency or Ad Land, I get that this can be a difficult concept, but todays Apps are products. They’re digital, but they’re still products. If, in 2016, you’re genuinely diminishing the sheer scale of thought and work that goes into the scoping, defining, designing, executing, testing, researching and iterating that goes into ‘designing’ a digital product down to ‘You just do apps and websites’, then, quite frankly, you don’t have the first clue about the job you seem so angry exists.
It sounds more to me that it is you who does not understand what graphic design is.
Hm, I'm still trying hard to understand why people are debating over this... Thing is, people have different expectations toward Graphic Designers and Product Designers these days, no matter what I call myself is. Lucian wouldn't probably look for 'Graphic Design' section when he looks for job. Would you say you're looking for Graphic Design position to the prospective employer when you seek to work on the web or the app?
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