Adobe Design Rebrand(

almost 7 years ago from Juan F. Mena, UX + IxD @ Disney

  • Alberto OrsiniAlberto Orsini, almost 7 years ago

    Hi Shawn, thank you for your response. I also don't share a negative feeling about this, but welcome the clarification.

    One thing that I'd like to ask from your perspective is about a statement at the beginning of the post, "we believed it was time to streamline our name and align with industry standards. After consulting with stakeholders across the board, we decided to rebrand ourselves as Adobe Design. We believe that this new name will resonate more with our external audience"

    We increasingly live in a world where we understand the importance of our audience, and where we hone in on such statements and try to change that very sentence into something like "We reached out to our external audience and after listening to them it was clear that we needed to streamline our name and align with industry standards. We convinced the board that it was time to rebrand ourselves to Adobe Design and have already received a lot of positive feedback."

    My point is, how do you see cultural shift in big organizations and how it may affect the way we approach these changes?

    0 points