Adobe Design Rebrand(

almost 7 years ago from Juan F. Mena, UX + IxD @ Disney

  • Robin BierensRobin Bierens, almost 7 years ago

    "We soon realized that in order for us to successfully rebrand ourselves we needed to start with a blank slate. We also decided to drop the "A" from our acronym and focus on the letter "D" as the basis of our logo."

    Seriously? I don't get this shit. Why would you abandon the letter A for Adobe? Just because the D is easier to use in this concept?

    1 point