Assuming the advice is correct, you’re still optimising for marketing and analytics benefit, rather than the benefit of the customer. That might be okay in some cases, but at the very least you should probably make the question optional. It’s a very loaded question and one that might require them to give up very personal information.
Assuming the advice is correct, you’re still optimising for marketing and analytics benefit, rather than the benefit of the customer. That might be okay in some cases, but at the very least you should probably make the question optional. It’s a very loaded question and one that might require them to give up very personal information.