• Luis La TorreLuis La Torre, almost 7 years ago

    Interesting. I remember a marketer once told me that women spent so much more money online shopping than men. So ever since I have been asking on surveys and other forms. Should I avoid it?

    0 points
    • Marc EdwardsMarc Edwards, almost 7 years ago

      Assuming the advice is correct, you’re still optimising for marketing and analytics benefit, rather than the benefit of the customer. That might be okay in some cases, but at the very least you should probably make the question optional. It’s a very loaded question and one that might require them to give up very personal information.

      1 point