Focusing so much on the mark itself is missing the point — nothing is created without context. Criticizing a logo and ignoring its support structure is like criticizing a song because of its time signature ("Oh great, another 4/4. What happened to creativity?").
If you can own a shape — color, pattern, angle, whatever — your logo becomes about as important as a stamp. At that point, even spelling out your name can be unimportant.
A simple, memorable (if indistinct) mark is actually advantageous when these are your goals. It gives you flexibility to grow and build, where something highly specific can often paint you into a corner.
Couldn't agree more.
Focusing so much on the mark itself is missing the point — nothing is created without context. Criticizing a logo and ignoring its support structure is like criticizing a song because of its time signature ("Oh great, another 4/4. What happened to creativity?").
If you can own a shape — color, pattern, angle, whatever — your logo becomes about as important as a stamp. At that point, even spelling out your name can be unimportant.
A simple, memorable (if indistinct) mark is actually advantageous when these are your goals. It gives you flexibility to grow and build, where something highly specific can often paint you into a corner.