You Could Almost Do Anything Pt. III(

over 7 years ago from Eli Schiff,

  • Chris LeeChris Lee, over 7 years ago

    Couldn't agree more.

    Focusing so much on the mark itself is missing the point — nothing is created without context. Criticizing a logo and ignoring its support structure is like criticizing a song because of its time signature ("Oh great, another 4/4. What happened to creativity?").

    If you can own a shape — color, pattern, angle, whatever — your logo becomes about as important as a stamp. At that point, even spelling out your name can be unimportant.

    A simple, memorable (if indistinct) mark is actually advantageous when these are your goals. It gives you flexibility to grow and build, where something highly specific can often paint you into a corner.

    0 points