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7 years ago from Aarron Walter, VP of Design Education at InVision
JTBD is a very helpful process to focus design work. We used the process extensively at MailChimp. I haven't written anything about Jobs myself, but this video provides a good primer. This article provides a solid guide to conducting JTBD interviews with your customers.
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JTBD is a very helpful process to focus design work. We used the process extensively at MailChimp. I haven't written anything about Jobs myself, but this video provides a good primer. This article provides a solid guide to conducting JTBD interviews with your customers.