AMA: Aarron Walter, Started UX at MailChimp, Author of Designing for Emotion, VP of Design Education at InVision

7 years ago from Aarron Walter, VP of Design Education at InVision

Josh McGrath, 7 years ago (edited 7 years ago )
Hi Aarron,
You mentioned Jobs To Be Done in a response to someone else’s question. Is JTBD an idea you use in your work? If so, can you talk more about how your integrate it into your process, both in design and design education? Have you written about it elsewhere?
Thanks, Josh
1 point
- Aarron Walter, 7 years ago
  JTBD is a very helpful process to focus design work. We used the process extensively at MailChimp. I haven't written anything about Jobs myself, but this video provides a good primer. This article provides a solid guide to conducting JTBD interviews with your customers.
  1 point

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