AMA: Framer Team on the all-new Framer and Auto-Code

over 7 years ago from Brittany Gregory, Content Strategist at Framer

  • Benjamin den BoerBenjamin den Boer, over 7 years ago (edited over 7 years ago )

    Heya Kenny, cheers!

    Well, the short story is: we didn't have a logo, only an app icon that we repurposed. So we set-out to start exploring a logo that we could use in more varied contexts (think prints, shirts) and translate it to an app icon later.

    As for how it turned out: we wanted it to feel modern, and to resemble an "F". Playing with geometric shapes made sense, and we figured we could use the primary colors of our previous app icon in the logo too. As for the new app icon, we like that it feels a little like an evolution of our previous one, while being a tad fresher. :-)

    2 points