AMA: Framer Team on the all-new Framer and Auto-Code

over 7 years ago from Brittany Gregory, Content Strategist at Framer

  • Koen Bok, over 7 years ago

    That is very hard to predict, but we have a few ideas:

    • We're betting that code is a great tool to efficiently express interaction, animation, physics, etc. But we'll have to invent new ways to use code, make it even more accessible, and find a balance with things that are easier to do with for example direct manipulation.

    • We think that the above will also naturally occur. In design, but any profession really, applying code won't make you 10% better/more efficient, but 10x. Especially younger designers don't see this whole code/design argument and will just pick both up. Also see Josh's milkshake tweet.

    • Just like a division of tools emerged for print with Photoshop, Illustrator and InDesign, a division of tools will emerge for interactive. It is hard to predict how this exactly will play out, but I think interactive is going to be a bit more, and visual a bit less important then today.

    • But honestly one of the easiest predictions is that the meaning of being a designer will change faster and faster. We're still trying to figure out how to do interactive and animation design, but the VR goggles are already shipping. And if you thought going from visual design to interactive design was a jump, brace yourself for VR design or whatever other platform that will arrive faster then you think, changing everything we know about design.

    • I think Deco and Nuclide are awesome tools and pretty similar to Framer, but trying to solve things from the production perspective. There is a lot to do between Sketch and XCode, so I'm happy they are here to innovate.

    4 points